Mortgage loan leads are the key to growing your lending business. However, capturing contact information for prospective customers is only the first step. You also need to nurture and develop these individuals into actual customers. Here are some practical tips and tactics for doing just that.
Organic and Paid Lead Generation Strategies
There are lots of different mortgage loan lead generation tactics out there. They are typically divided into two categories: organic and paid.
Organic strategies involve creating a great website. You’ll need to use search engine optimization (SEO) strategies to increase your visibility on Google. You can also drive users to your site by sharing blog links on social media. Encourage people to check out your content via email campaigns.
You can set up your own pay-per-click campaigns to capture client information. Alternatively, you can partner with a lead generation company. The latter option can be more efficient, especially for smaller loan businesses. However, you might not have much control over the quality of the leads or how they are sourced.
Role of CRM in Lead Generation
A customer relationship management (CRM) solution can serve as both a lead capture tool and a customer nurturing platform. Top platforms like BNTouch offer specialized features that cater to your needs.
Use your CRM to set up custom campaigns and connect with prospects via drip email campaigns. They are a great tool to earn more business.
A CRM can also assist with long-term relationship building. You can stay connected with past clients by sending them periodic emails like birthday messages. Notify them about falling interest rates to earn refinance opportunities. Maintaining a connection can lead to repeat business when they need to refinance or buy another home.
Measuring Lead Gen Success With Analytics
How do you know if your lead-generation strategies are actually delivering results? The answer is, “You won’t,” unless you are using analytics tools to track your mortgage loan leads. Once again, that’s where a CRM like BNTouch shines.
You can track the entire journey of mortgage loan leads. Monitor when they enter your pipeline if and when they convert. You’ll also be able to run custom reports to understand your cost per deal, conversion rate, and other aspects of campaign efficacy. Use these data points to optimize your lead nurturing and generation strategies.
Case Studies of Effective Lead Generation
Let’s look at a modern mortgage lead generation strategy that leverages artificial intelligence. The loan officer had plateaued at $50-$60 million of annual recurring revenue (ARR) for four years. He teamed up with LeadRev, which doubled his ARR in six months.
The company used AI tools to guide ad placements and optimize content. The reply rate per 1,000 leads soared over the first 90 days, giving the loan officer many more opportunities to win clients.
Case study Concept. Chart with keywords and icons. The meeting at the white office table
Nurture Your Mortgage Loan Leads With BNTouch
Whether you use an AI-powered lead gen service or choose to acquire your own clients, you’ll need a great CRM to nurture prospects. Schedule a demo of BNTouch and learn how we can help you expand your pipeline.
Contact us to book a free demo today!
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